Remember that one time I teamed up with The Mocha Club for the Pink Project and last November we raised 2,400 to free SEVEN women from the sex industry in Ethiopia?! Yeah, that was probably one of the coolest months of my life, not to mention how awesome the pink hair was after, ha! I have a passion and a love for Africa like none other The Mocha Club does as well.
The I Need Africa campaign was born through The Mocha Club and this year they are relaunching it as INA 2.0. I could not be more excited about it and really, the idea behind it all reigns so true in my life. Barrett, the founder of Mocha Club & fashionABLE, while living in Ethiopia in 2008, journaled these thoughts at 5am; “I need Africa more than Africa needs me” (INA). Now, almost 5 years later, the INA story remains the heart behind all that we (Mocha Club) do. We find that the more we continue to give to Africa, the more we receive, and we want to continue to challenge the perception that Africa needs only our pity and charity, and instead seek to reveal the truth that its people have much to offer.
INA 2.0 is launching TODAY with 2 new products: the exclusive fashionABLE INA scarf and the INA pocket tee (the pocket is from a fashionABLE scarf). Both of these products are AMAZING but the best part of them is the people you get to help buy purchasing them.
POCKET TEE: Mocha Club and fashionABLE created this exclusive pocket tee to further tell the story of “I need Africa more than Africa needs me.” The core of “INA” challenges the perception that Africa needs only our pity & charity, and instead seeks to reveal the truth that its people have much to offer. The pocket comes from a fashionABLE scarf, made by Africans who have been given new opportunity. This shirt symbolizes the heart behind INA: that Africa, with all its need, has much to give & teach us.
SCARF: Mocha Club and fashionABLE created this exclusive scarf to further tell the story of “I need Africa more than Africa needs me.” The core of “INA” challenges the perception that Africa needs only our pity & charity, and instead seeks to reveal the truth that its people have much to offer. Made by Africans who have been given new opportunity, this scarf symbolizes the heart behind INA: that Africa, with all its need, has much to give & teach us.
If you’d like an INA scarf or the INA pocket tee of your own, there are a few ways you can go about getting one…
1. If you aren’t currently a member of Mocha Club, you can join Mocha Club monthly supporting one of their 5 project areas & choose either product for FREE.
2. If you’re already a member of Mocha Club you just need to invite a friend to give to Mocha Club monthly & you can choose either product for FREE.
3. OR you can purchase either product in the Mocha Club store.
The fabulous people at The Mocha Club sent me a scarf and I am in LOVE. Y’all it is so light weight and beautiful. Not to mention my face has a smile plastered across it while wearing it because I know WE can help change lives by purchasing these products!
Check out this promo video for the INA 2.0 campaign and try not to be changed, moved to do something. Because it pulls at my heart.
It’s simple.
I need Africa more than Africa needs me…
Love it when companies make beautiful things that help people!!
I also love Africa a lot! Love that pocket tee, it’s so cute!!
Africa has a special place in my heart! I was able to spend a month there working in a mission hospital. There are lots of people in need!